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Collector's pin

The theme of the 2017 Rose Parade was Echoes of Success. Our float was titled Through the Ages and celebrates the many achievements of Odd Fellowship over the past two centuries. Follow this link to watch the 2017 telecasts as shown on KTLA, HGTV and NBC. Click on picture to enlarge.

On January 2, 2017 our Odd Fellows Rebekahs Tournament of Roses Parade float completed its 5.5 mile journey along Colorado Blvd in Pasadena California. The riders this year were VIPs Larry Ferguson, Sovereign Grand Master of the IOOF, Joyce Link, President of the International Association of Rebekah Assemblies, Daniel Mathews, General Commanding of the Patriarchs Militant branch of the Order, Barry Prock, Past Grand Master of California, Chris Reboot and daughter representing the Rebekahs Children's home in Gilroy CA, Amelia from Massachusetts, Lola Gia, Michelle Lofthouse artist that drew the float, Nancy Latu of Van Nuys Rebekahs representing the float committee and charity raffle winner Julie.

Artist's Concept

Float Public Relations Impact

On January 1st, 2017, the number of Google searches for "Odd Fellows" (plotted in blue), "Rebekahs" (plotted in yellow) and "Odd Fellows Rebekahs" (the actual name as seen on our float, plotted in red) ran about 7X to 10X the typical number of daily searches for those terms. The graph below plots the number of daily searches relative to the maximum number of daily searches covering the months of December 2016 and January 2017. The maximum number of daily searches occurred on January 1st and has been normalized to a value of 100%. These searches originated from all across the USA.

Google searches for "Odd Fellows" clearly dominate the data and were fairly consistent throughout the year with a notable spike on January 1st. Searches for the term "Odd Fellows Rebekahs", the actual name that appears on our float, were almost non existent throughout the year except for a January 1st spike registering at about 19% of the number of searches for "Odd Fellows". Searches for "Odd Fellows Rebekahs" can only be explained by people who saw the float.